We are ERA.

Determined to combat the challenge of finding jeans that are reminiscent of the iconic 2000s low rise (nearly non-existing waist) and beautiful bootcut silhouette, we developed our own design. Through carefully selected measurements and quality materials, we made sure that our creation flatters every body type and lasts a while, allowing women and girls to enter an ERA of pure self confidence. 

Based in Sweden, founded by Defne ᥫ᭡