We are ERA.

Determined to combat the challenge of finding jeans that are reminiscent of the iconic 2000s low rise (nearly non-existing waist) and beautiful bootcut silhouette, we developed our own design. Through carefully selected measurements and materials, we made sure that our creation flatters every body type, allowing women and girls to enter an ERA of pure self confidence. 

Based in Sweden, founded by Defne ᥫ᭡