We are ERA.

Determined to combat the challenge of finding jeans that are reminiscent of the iconic 2000s low rise and bootcut silhouette, we developed our own design to allow girls and women to enter that ERA once again.

Under a gruelling 11 month long process, measurements, materials and manufacturers were carefully selected to ensure that our clothes are comfortable, flatter every body type, and last you a while.

Our jeans are ethically made in Turkey.

Based in Sweden ᥫ᭡